Family Business: Adolf & Rudolf Founders of Adidas And Puma
Starting family businesses — good or bad? adidas has an interesting history. Adolf Dassler founded the company after he returned from World War I. His family supported his venture, but a few decades later, altercations caused his business partner brother, Rudolf, left and began Puma. The company is now the second largest sports apparel brand and is the official uniform of the Notre Dame football team. Their current advertising campaign, “Impossible is Nothing” — is BusinessBoomer’s quote of the day! Speaking of families, watch the wonderful 1-minute commercial with Muhammad Ali, voiced-over by his daughter, Laila Ali.
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